Principal design Researcher


Punchcut is a product design consultancy that partners with the world's top companies. Punchcut provides strategy, design, and development services – from user research to the complete design and development of emerging digital products and experiences. 


As UX Design + Research Lead, I've worked in partnership with Amazon, Google, Samsung, Infiniti, Toyota, GE, Fitbit, and other major brands to research and design the following product experiences across all device types including mobile, tablet, web, automotive, home appliance, iOT and VR. Domains include:

  • Education

  • Toy

  • Mobility / Automotive

  • Healthcare

  • Retail

  • Smart Home

My expertise includes creating and executing qualitative/quantitative research plans, contextual inquiry, usability testing, and writing detailed reports; interaction design: concept sketching, wireframing, and crafting detailed design documentation; handling client relations; leading, managing, and mentoring junior designers. 

Due to client confidentiality, I am unable to publicly show specific examples of my project work in this portfolio. However, I can share this article I wrote, "Unlocking the Connected Home" (http://punchcut.com/perspectives/unlocking-the-connected-home-smart-home-research/) and an internal user study I led, "The Next Frontier of Virtual Reality Design" (http://punchcut.com/files/punchcut_vr_user_study_2016.pdf)