Toontastic: A Creative Storytelling Digital Toy

user Experience & interaction designer


Toontastic, Launchpad Toys' inaugural app, is a creative storytelling app that enables kids to draw, animate, and share their own cartoons with friends and family around the world. With over 14 million cartoons created in 200+ countries, parents and teachers rave about the app.

Role :

In collaboration with the Launchpad Toys team, I designed and developed a personalized community feedback system to improve children's storytelling skills, track their growth and development, and build user retention.

Research & Design Process:

  • Participatory design with kids (ages 5-12)

  • Concepting

  • Sketching & Storyboards

  • Wireframes

  • Low Fidelity Prototyping on the iPad

  • Concept and usability testing at local schools and museums