Toontastic: A Creative Storytelling Digital Toy
user Experience & interaction designer
Toontastic, Launchpad Toys' inaugural app, is a creative storytelling app that enables kids to draw, animate, and share their own cartoons with friends and family around the world. With over 14 million cartoons created in 200+ countries, parents and teachers rave about the app.
In collaboration with the Launchpad Toys team, I designed and developed a personalized community feedback system to improve children's storytelling skills, track their growth and development, and build user retention.
Research & Design Process:
Participatory design with kids (ages 5-12)
Sketching & Storyboards
Low Fidelity Prototyping on the iPad
Concept and usability testing at local schools and museums