This weekend marked an exciting moment in Zeum’s thirteen-year history, and I feel very proud to have been a part of it. After years of struggling with an ambiguous (and difficult to pronounce) name and challenging location (due to visibility issues), Zeum reopened as the Children’s Creativity Museum. It was a strategic endeavor for the small non-profit — an ambitious one that required the help of heavy industry leaders like Bain & Co. (pro-bono strategic planning),Landor & Associates (pro-bono logo design and visual identity), and Gyroscope, Inc. (Master Exhibits Plan), along with the tireless efforts of Exhibit Developer,Maria Mortati, and Zeum/CCM’s remarkably motivated staff.
Audrey Yamamoto, the museum’s Executive Director, describes the change as “our boldest step ever to realize our vision to be a recognized top destination and community resource for Bay Area families.” In addition to the new name and brand, the Children’s Creativity Museum also unveiled a new Imagination Lab that is “grounded in our educational approach that inspires kids to imagine, create and share. These enhancements will build on the engaging activities you’ve grown to love while expanding our offerings for all our visitors, especially 3 to 5-year-olds.”
This weekend’s launch was just the first phase of a long-term strategic vision and exhibits plan. Rest assured, the transformation is not complete. There will be a lot more changes to look forward to in the future — all that’s needed now are the resources to make it happen!
For a closer look at Landor’s Creativity Critters, take a look at this video produced by the museum’s C.I.T.Y. teen interns:
Children’s Creativity Museum
221 Fourth Street @ Howard
San Francisco, CA 94103